"We assume that it is not necessary to assign a term to ourselves when we adhere to the mainstream way of thinking, as though its prevalence makes it an intrinsic part of life rather than a widely held opinion. She created the term carnism (Latin carn, flesh or body) to name and describe this dominant cultural belief system. : 422 : 30 There was no label, Joy discovered, for the beliefs of people who produce, consume, and promote meat eating. Carnivores require meat in their diet for survival, but carnists choose to eat meat based on their beliefs. Joy, a social psychologist and author, was concerned about linguistic bias inherent in terms like carnivore, which were inaccurate and failed to account for the "beliefs beneath the behavior". In 2020, an anniversary edition of the book was published by publisher Red Wheel. Carnism is a subset of speciesism, : 9–12 and contrasts with ethical veganism, the moral commitment to abstain from consuming or using meat and other animal products. Joy coined the term carnism in 2001 and developed it in her doctoral dissertation in 2003. Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism is a 2009 book by American social psychologist Melanie Joy about the belief system and psychology of meat eating, or " carnism".
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